Celerity

Creating a graphic identity that represents and gives voice to a creative concept for a lively, modern and high-tech brand was the goal that brought us together in this collaboration with Celerity. A naming with great projection and strength in the world of communications.

With Celerity we developed their general branding, worked on their wayfinding manual and graphic guidelines to give an amped up look and feel to their more than 25 branches.

This branding project earned Mellon a spot as a finalist in the Branding Category at the a! Diseño Awards.