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There is no problem if someone shares their nudes. The problem is to share them without their consent.

This campaign was created in collaboration with the state of Zacatecas through the United Nations Office on Drugs and Crime (UNODC), to bring awareness about psychological, physical and sexual violence against women in the state of Zacatecas. The campaign is addressed to men and young pre-graduates.

This type of social campaign is an important tool to determine exactly what we wish to communicate, it enables us to deliver a specific message, keeping in mind how crucial it is to consider who the message is being directed to.


UNODC - estado de Zacatecas


Mellon Design